No fancy founder story. No "disrupting" anything. Just this:
Between us, we've killed a fiddle-leaf fig (twice), a peace lily (drowned with love), and an embarrassing number of succulents — the plant that supposedly survives anything. Every single time, the cause of death was the same: nobody remembered.
So we built the thing we kept wishing existed: a simple memory. Tell it what you have, and it emails you when something needs care — water, food, fertilizer, repotting. No app to download, no account to manage, no streaks to maintain. Just a gentle nudge at the right time.
We stay anonymous on purpose. NurtureNudge isn't about us — it's about your monstera surviving the winter and your dog eating dinner on time. The product should be invisible; the plants and pets should thrive.
That's the whole business. Set it once, and we remember the rest.